Shopping center holiday mailings
I have been searching for a niche to target that needs a lot of direct mail and needs it quickly. As I was driving around on Monday, I realized the answer was shopping centers!
I’ve done mailings for mailing shopping centers and other retail stores in the past, including one of the local UPS Stores.
I treated myself as a direct mail client. First I researched the list and played with numbers. Do I want local? A region? By ZIP code? I finally settled on area codes and picked North Carolina — 919, 336, 252, 910 — and Myrtle Beach, 843, which seems to be most of South Carolina. Total of 510 names.
I wrote a letter and then gave it to my designer, Sharon Dean, who did a fantastic job of making it into a flyer.
Ran the envelopes twice through the machine so I could put a message in red, inserted and mailed them. Had it to the post office within 2 hours of starting. Since it’s very time sensitive, used first class postage.
Even put the information on my website!
Now waiting for some calls…Even one new customer would pay for the promotion. If it doesn’t work, didn’t cost me all that much.
