Cell Phone Marketing
I remember driving down the highway in the mid 1990’s listening to a talk radio program. The man being interviewed said that the cell phone companies were planning on everyone having a cell phone. I laughed to myself, “there is no way I am ever going to own a cell phone.” I believe I am beginning my second decade with a cell phone. Forgive the expression, but boy did they have my number. As a matter of fact, I no longer have a home phone.
What did cell phones companies do right? They did a great job of marketing. They let us know the security we would have if we had a cell phone. The day I decided to get a cell phone was the day I had to go searching for a pay phone. The only working one I could find was in a dark area behind a gas station.
The cell phone companies continue to improve the basic cell phone and service but also offered us innovations in technology. They don’t stop innovating and we don’t stop buying. Even though I don’t have a touch screen yet, it seems like there isn’t anything you can’t access with a touch of a button. I’ll admit it, I’m impressed.
Speaking of the new ways to communicate, who figured out text messaging? Geez, just imagine, you can use your phone to write to someone. Again, I have fallen into the technology. I have found texting (was that a verb before this decade?) is the easiest way to communicate with my grandchildren. I am too cool when I text. However, they can text a novel in the time it takes me to text a sentence or two. Of course, the communication usually isn’t in full sentences. For that matter, not full words either. I am anxiously waiting for Webster to do the first addition of TXT WDS. LOL. EVRE1 TC.